A New Algorithm Update Will ‘Significantly Impact’ Sites Without Mobile Compatibility.
Rumors have been circulating for some time. The warning signs have been there, showing us the way. And, as of last week, the news is official: Google wants you to mobile-ize your website.
So much so, in fact, that the search engine giant will be updating its algorithm (again) to increase rankings for mobile-friendly sites. That’s right, Google announced last week that it plans to expand its use of mobile-friendliness as a ranking signal.
In plain English, this means that websites with mobile compatibility and mobile app connectivity will be awarded higher rankings in search results than those sites without.
In a somewhat unprecedented move, Google not only laid out the plans for its next algorithmic update but also assigned a specific date to the launch of the update.
According to the announcement on its Webmaster Central blog, Google said:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Significant impact, huh?
What does that mean for you exactly? In short, if your website is not mobile-friendly, meaning your site is not responsive to different screen sizes, properly configured and able to be viewed on multiple device types, Google is making plans to penalize your search rankings. All the valuable SEO your site has currently could be for naught if your site isn’t viewable on a mobile device.
The reasoning for this update is simple. As the world moves to mobile and more and more of our lives occur in a handheld device, it is critical that websites are able to keep up. By rewarding those sites which are mobile friendly, Google is continuing to shape the digital landscape.
About the Author
Philip Byrne has over twenty years of web development, graphic design and 3D animation. Initially providing 3D animations for RTE Game Shows (Where in the World, Fame & Fortune, Winning Streak), he then moved into the web industry. After 15 years of working in the industry, he set up his own company and founded eBuild Web Solutions based in Citywest. You can catch up with him on Facebook, Twitter, Google+.