With Google’s continuously changing algorithms, you would be forgiven for thinking that optimising your content is no longer worthwhile – after all, Google just wants great content, right?

This is true to an extent, but SEO (search engine optimisation) is still as valuable as ever. You can write the best content online, but if no one can find it when they search, it is redundant. It is important to write content which is of the highest standard of quality at all times, but it is also imperative that you use SEO to allow readers to find it. These are some reasons why you should definitely invest in SEO.

Stay ahead of competitors

You might not get an instant return with your SEO, but it is still important that you incorporate it into your overall strategy. If you make this a priority, you can stay ahead of your competitors. When someone searches for specific keywords in your industry, they will find you – rather than similar companies who don’t use an SEO strategy.

Helps increase business

If you use SEO best practices, together with a mobile friendly design for your website, you can greatly increase your business potential. The importance of SEO should not be under estimated and consistency is the key to success with this. Not only can you improve organic searches through an SEO strategy, you can also improve your overall visibility and referral traffic. 

It is necessary

SEO is not really ‘nice to have’, it is actually essential. Google checks websites on a regular basis and if you are not following an SEO strategy, you could be penalised for this. SEO is here to stay and if anything, it will become more important – rather than less.

Better market share

Consumers don’t tend to just buy anymore – they look at online reviews and they want to find out what other people are saying, before they make a final purchase. This is why it is so important to use SEO, as if consumers can’t find you – they will go elsewhere. You can get a bigger chunk of the market share by using SEO techniques.

SEO may seem complex – but if you want the experts to take care of it for you, we are here to help! Get in touch with us today to find out more.

We would love to hear your opinions about this. Please leave your comments below.

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About the Author

Philip Byrne
Philip Byrne

Philip Byrne, the founder behind eBuild Web Solutions, has been building bespoke, user-friendly websites for the better part of 22 years. He may not be a leprechaun, but he'll make sure your website is easy to find and use.